Turkish defense giant ASELSAN was crowned as the company with the most increasing brand value in Turkey, according to a survey by a leading independent valuation and strategy consultancy released Wednesday.
The survey was release in the form of a list named "Top 100 Turkish Brands 2021" by Brand Finance.
In regards to the released survey ASELSAN stated the following on twitter:
Rising to 19th place in the list, ASELSAN placed 30th last year. ASELSAN has become the company with the highest brand value among the companies operating in the defense industry sector.
Being the owner of one of the most valuable brands in Turkey, ASELSAN has become the company with the most increasing brand value with it increasing by 65.7%.
Berkan Karakurt, ASELSAN Corporate Communications Manager, commented the following on the subject:
"We welcome ASELSAN's rise among the ranks on "Brand Finance"’s list, being one of the most respected institutions in the world. With this understanding, we follow an experience-oriented brand strategy before all our stakeholders. We are in constant review of our brand and work based on acquired data from which we continue learn further develop ourselves. We would like to thank everyone who trusts and values ASELSAN."
For the full survey: TURKEY 100 2021 RANKING