In an Al Jazeera video on Bayraktar TB2, Presidency of Defense Industries head Prof. Dr. İsmail Demir briefly speaks about the value proposition of the Turkish defense industry.
Prof. Dr. İsmail Demir states: "We are on the table not as a seller but as a partner. Partner in true sense and true means. We are just holding up our purposes and also cost and quality parameters. We put these two together, I guess we can offer the best in the world."
The video goes on to talk about the Bayraktar TB2 drone as the most well known example of the cost and quality proposition Prof. Dr. İsmail Demir talked about.